If you’ve ever seen a kids’ soccer match, you know how adorable yet ineffective these games can be. The kids still haven’t learned how to communicate and pass the ball well enough to get it in the right goal. When they do score, it’s at least partly due to luck.
In the world of shipping, anything short of perfection can make your company look a little too much like 5-year-olds sporting their first pair of cleats. Even relatively minor problems with deliveries can throw off schedules and disrupt the availability of goods. These issues cause major problems when trying to please customers.